“We had high expectations that diminished somewhat as it got closer, and then it failed to hit those lowered expectations,” GameStop COO Tony Bartel told analysts. But retailer GameStop did today, telling analysts that there’s been no sign of the Force behind sales of Electronic Arts’ video game Star Wars Battlefront, which was released on November 17. You almost never hear anyone talk about a disappointment in a discussion of the revival of the Star Wars franchise.
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